Get to Know Dentist’s Advantage
Professional Liability Insurance for Dentists & Dental Practices
Dentist’s Advantage is a trusted provider of malpractice insurance for dentists and dental practices. We’re committed to providing cost-effective insurance solutions, stellar claims advocacy, and comprehensive risk management resources to dental practitioners throughout their professional career. We offer affordable dental professional liability insurance, but it doesn’t end there.
Here’s what Dentist’s Advantage has to offer:
- Robust risk management resources, including case studies, webinars, claim reports, CE courses & much more!
- Superior claims advocacy. Our knowledgeable team handles a wide range of malpractice claims and helps our insureds navigate through the complex process.
- Special insurance policy discounts and resources for members of the Academy of General Dentistry (AGD) as part of our Lead Corporate Sponsorship, a position we’ve proudly held since 2000!
- Membership to the National Society of Dental Practitioners (NSDP) when you secure coverage with us. Your membership includes special benefits and risk management resources.
- Part of Aon Affinity specialty insurance programs portfolio. Aon Affinity is an operating unit of Aon plc, a world leader in insurance brokerage, risk management and consulting.
Dentist's Advantage by the Numbers
19,000+ dentists
and dental practices insured
70+ years providing insurance solutions
20+ year partnership with the Academy of General Dentistry (AGD)
Our Story
Dentist’s Advantage has evolved from modest roots to a robust nationwide program. The business started as a small family-run insurance agency in 1949 based in Southern California. Originally known as Keeling & Company, it was one of the few agencies in the area to offer malpractice insurance to dental practitioners. Keeling was acquired by Aon in 1994.
The program was expanded beyond the west coast to become nationwide and was renamed Dentist’s Advantage in 1997. By 2000, the program was available in all 50 states and Washington D.C. Since 2017, Dentist’s Advantage has worked with CNA as our underwriting partner to offer enhanced malpractice coverage and risk education resources.
Through it all, our dedication to the dental profession has remained steadfast. We’re committed to helping protect dentists and dental practices from malpractice risks through affordable professional liability insurance, effective claims handling, and comprehensive risk education materials.
“I like how Dentist's Advantage takes the time to explain how insurance works. As an AGD Master I receive a significant discount on my professional liability premium.” – Robert H. Sattler, DDS, MAGD, Client Since 1990